Iconography is everywhere. Everyday, we see icons around us. However, we hardly notice or give a thought to it but have you ever considered a world without icons? What would it be like? Hard to imagine, right! It is because we are so surrounded by icons that actually help in our daily life tasks. Drinking water sign, restroom icon, food…
Brand naming is one of the most important aspects of any business. However, naming things may sound easy but it is pretty brainy. When you name something it should anchor to the minds of people and directly make a connection. Any place is named after a person, monument or anything that relates to the place. Same way, keeping your child’s…
As we move further each day to the end of another busy 12 months, we have gathered some trends in Graphic Design that will dominate in 2023. Moving ahead of the pandemic, graphic designers have experimented and gone on the unconventional road with their creative thoughts and skills to come out in the market. However, as businesses emerge in the…
Signage is everywhere. It is the signage era as we cant ignore but see them everywhere. Be it a street, bus station, railway station, airport or any office. It is impossible to notice sign boards nearby. You can spot at least 3 signages from where you are sitting right now. But have you ever wondered why there are so many…
Packaging design trends 2022 consist of many fun, colorful and interesting designs. You can always judge a book by its cover. The idiom isn’t suitable for the people who refer to buy the product by the appearance of its packaging. The packaging design for products is often what influences people’s decisions about which products to buy. Which means, packaging design…
Packaging design is way more important than you think. Have you ever heard of the phrase “don’t judge the book by it’s cover”. Well the idiom represents that it is inadvisable for someone to judge by their looks. However the idiom does not support the design industry. The human mind is primarily a visual one, and there are endless examples…
With the rising hype of the digital era, we all have gone too far from print media. Almost every sector of the economy is digitalized. However there are sectors that believe traditional media is still very much effective even today. Not to overlook the fact that the much dominance of digital media, traditional media is still in us. It’s hard…
The world around us is filled with designs. We see them everyday in our lives and yet we don’t notice them all. However, only a few of them get to catch our eye. Why is that? Design is what influences us to purchase a product or service. A design can have a profound effect on how we perceive and feel…
Have you ever walked in a building that was completely white with no signs? You must have thought if you came to the right place? This is what an empty plain building impacts on your mind. On the second note, walking into a colorful, designed building makes you feel excited & welcome. So why does this create a difference? The…
Makar Sankranti is on edge. The season of harvest, happiness all around, colorful celebrations and mouth watering sweets. We thought to celebrate this beautiful festival together with people we work and shared funny stories with each other. In middle of sharing our past memories one of our fellow team members shared some great insights about this festival. India is a…