Packaging design is way more important than you think. Have you ever heard of the phrase “don’t judge the book by it’s cover”. Well the idiom represents that it is inadvisable for someone to judge by their looks. However the idiom does not support the design industry.
The human mind is primarily a visual one, and there are endless examples of this fact. Good companies are those that understand the importance of packaging design when it comes to attracting customers’ attention. As a matter of fact logos are only the beginning of brand identification. A visually appealing and striking design has a greater effect on prospective customers than an eye-catching logo.
Why is it So Important?
A good-looking product is more likely to attract customers than anything else. The more interesting and well-designed pack, the more potential customers it will attract. This is the importance of packaging design. Interactive package design plays a major role in attracting the audience. Product’s success rely heavily on marketing.
Moreover, it is one of the most important elements in associating a brand with a particular thing, such as a color or a font or a design. In essence, this means that a package that attracts customers will be remembered by them later down the road. Besides that’s the major point of the process, isn’t it!
Packaging Design: The Beginning
The design of a product should always express the creative personality of the company as well as the product itself. Additionally the design should communicate the message or the thoughts associated with the product or the brand.
A lot of science goes into designing a package, including the shape, materials used, and the colors that define the package as well as the functionality. It is certainly important to consider the message and protection of the package when creating a package. The appearance of a package is of no use if it cannot solve the problems of customers.
Packaging Design Reflects Product Quality
You can tell a lot about what you’re selling by the design of your packaging. The packaging of your products helps consumers to understand what kind of “experience” they will receive from using the products. For example, colorful packaging is displayed with a quirky look, whereas packaging with minimal and cool colors is displayed with a luxurious appearance.
It is an unknown fact but the design and elements of your packaging reflect how successful your brand is. If you can only afford to use flimsy and cheap packaging materials, they won’t think of you as a leader in the particular industry your company is in. Therefore it accomplishes the fact that the customer psychology does not support the idiom “don’t judge a book by its cover” .
Customers Expectations with Packaging Design
Customer expectations extend beyond simplicity and minimalism to honesty and authenticity as well. To put it another way, they want to know for certain that the product on the packaging is actually the product inside and is genuine. This can be achieved by making sure that the package design gives a trustworthy appearance and highest quality materials available. In addition to reflecting the personality of the brand, good packaging should also convey its essence. Ideally, the packaging should be recyclable, sustainable, and innovative if the company is green, modern, and environmentally friendly.
In order to catch the attention of the customer, the package design must always catch their eye, otherwise they will miss the product and move to a substitute for it. So yes, you can always judge a book by its cover.